Print Ad Campaign

Client: FujiFilm

This advertisement example shows creative campaign development for the Fuji E-series digital camera.

Using a play on Einstein's E=mc2 formula, this ad communicates the key benefits of the Fuji E-series as the "best formula for great shots."

The ad incorporates a graph paper background of Einstein’s notes and a sketch effect surrounding the main camera image, to further portray the camera design as a stroke of genius.